Know all you can about your area of concern.
Gathering, capturing, and organizing relevant data is the first step to any solid strategy. With quantitative and qualitative rigour, our team captures granular details, as well as the big picture. Information synthesis allows us to recognize trends and “hear the story the data is telling us”. Often times, our research and analytics is formatted into an Ecosystem map, however decks, dashboards, and reports are also and option.
We collect data from publicly available sources and can incorporate private information provided by clients. We also design and conduct surveys when the data required is not available from other sources.